SOUK SCHEDULE
The Red Sea Souk is the place where business and creativity meet. Open to Red Sea badge holders, the program offers five days packed with insightful panels, expert-led workshops, and inspiring masterclasses that will bring together filmmakers, industry professionals, and thought leaders from across the globe. Set in for the love of cinema in the old town of Al Balad, the program serves as a vibrant platform for discussing the latest trends in filmmaking, exploring new opportunities in film and digital media, and highlighting the unique voices emerging from the Middle East, Africa, and Asia.
Most of our sessions will take place in the Red Sea Souk which is also the home of the Red Sea Labs, and our Exhibition Hall which will be open daily from 10:00 a.m. – 8.00 p.m.
Please check here regularly for schedule updates and badge access information.
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Labs Inspire! Talks Inspire! In Conversation: Shigeru Umebayashi Moderated by Seigo Tono12:30 – 13:30 • Labs BoxA rare and intimate conversation with legendary Japanese composer Shigeru Umebayashi, whose unforgettable scores—including In the Mood for Love—have defined the emotional language of contemporary cinema. Guided by Seigo Tono, esteemed festival curator and champion of Asian film, the session explores Umebayashi’s creative process, cross-cultural collaboration, and the enduring power of music to shape storytelling.
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Labs Inspire! Talks Inspire! How we did it? Red Sea Film Festival Animation with Travis Blaise and Wink Winkler14:30 – 15:30 • Labs BoxGo behind the scenes of the 2025 Red Sea Film Festival Ident—from the earliest concept sketches to the final animated film that opened every screening. In this session, Wink & Travis share how storytelling, cinematography, and cultural symbolism shaped the creative direction, balancing tradition, technology, and emotion. A look at how animation becomes identity.
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Souk Screenings Awards Showcase: ALL THAT'S LEFT OF YOU Director: Cherien Dabis06:30 – 08:55 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Talents Open Talk: Cinephilomania with Cherien Dabis– From Inspiration to Action presented by Souk Talents08:30 – 09:30 • Souk Forum Room 2An inspiring conversation on how filmmakers turn vision into action — tracing the creative spark, the mentors who shaped their path, and the key decisions that transformed passion into a career.SpeakersCherien DabisActress & DirectorModerator(s)Lana KomsanyMultifaceted Filmmaker
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Souk Talks Panel: Investing in the Future of Film Industry presented by CDF09:30 – 10:30 • Souk Forum Room 1As Saudi Arabia’s film sector emerges as a new investment frontier, the Cultural Development Fund (CDF) — the Kingdom’s center of financial excellence and financial enabler for the cultural sector — is pioneering innovative models to mobilize capital and attract investors to the industry. This session highlights how CDF’s investment approach is unlocking opportunities for private investors, building confidence in the market, and shaping a sustainable future for the Kingdom’s film economy.SpeakersBasil Al AlolaCDF Chief Business OfficerShahjahan MirzaHead of Asset Management at Saudi Fransi CapitalModerator(s)Rasha AlEmamFounder and CEO of Yellow Camel KSASponsors
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Souk Screenings Awards Showcase: A SAD AND BEAUTIFUL WORLD Director: Cyril Aris09:30 – 11:20 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Talents Workshop: Film Critic Gems presented by Souk Talents10:00 – 11:00 • Souk Sala 1Film Critic Gems is a discussion-based workshop exploring the role and impact of film criticism in today’s cinema landscape.
Bringing together critics, filmmakers, programmers, journalists, and industry professionals, it fosters exchange, challenges perspectives, and deepens the understanding of how films engage with their audiences.SpeakersChristophe LEPARCManaging Director of Directors' Fortnight - Cannes. And Director of CinemedAndrew MOHSENHead of Programming at El Gouna Film Festival & Film Critic -
Labs Inspire! Talks Inspire! Local Roots, Global Reach: Telling Stories with Universal Impact10:30 – 11:30 • Labs BoxA conversation on how filmmakers can transform micro, deeply local stories into macro narratives with universal emotional weight. The panel examines how cultural specificity becomes a strength, exploring ways for creators to shape authentic experiences that resonate far beyond their immediate context and connect with audiences worldwide.
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Souk Talks Panel: A Gateway to Unique Locations and Global Content presented by Turkish Pavilion11:00 – 12:00 • Souk Forum Room 2Discover Türkiye’s film incentives and breathtaking locations for global productions.SpeakersBİROL GÜVENDirector General of Cinema Birol Guven is a scriptwirter and a producerBURHAN GÜNGeneral Secretary of TESİYAPSponsors
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Souk Project Market Project Market Pitching Session 1 (Projects-in-Development & Production)11:30 – 14:00 • Souk Forum Room 1Access: SoukPro Only
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Souk Talks Panel: Futureproofing Our Industry presented by Souk Talks12:30 – 13:30 • Souk Forum Room 2Global film industry experts talk about how the business is evolving, and what trends and changes they see on the horizon for 2026. This session will look across the value chain from financing and production to sales, distribution and exhibition.SpeakersDiane FerrandezSVP of Worldwide Sales & Distribution (AGC Studios)Gaëtan BruelPresident of the CNCAli JaafarProducer, ExecutiveJulie La'BassiereChief Strategy Officer at DDAModerator(s)David TaghioffChief Executive Officer of Library Pictures International
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Labs Inspire! Talks Inspire! IP and The Art of Adaptation13:00 – 14:00 • Labs BoxFrom page to screen, this conversation brings together leading voices shaping today’s adaptation landscape. Jeff Sharp, award-winning producer and CEO of HarperCollins Productions; Verena Wieditz, producer driving international storytelling for Apple TV+; Jesus Celaya, screenwriter unpack the creative and strategic decisions behind transforming books and original ideas into compelling film and television.
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Souk Talks Panel: Platforms in the Spotlight: Disney+, Shahid & TikTok presented by Souk Talks14:00 – 15:00 • Souk Forum Room 2A look at streaming trends on platforms within MENA, and what’s coming next in short-form and long-form content, across different genres. What really makes the audience click to watch these days and how can a range of storytellers best work with the platforms?SpeakersTamim FaresRegional Head of Disney+ for the Middle East and North Africa (MENA)Mohamed HarbHead of Partnerships at TikTok Middle East and North AfricaLina MattaDirector Shahid AVOD Content, MBC 2, MBC 4, MBC MAX at MBC GROUPModerator(s)Wendy MitchellSouk Talks Curator
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Souk Connections Souk Connections14:30 – 16:00 • Souk Industry RoomStep into the heart of the film and TV industry with Souk Connections! Our daily speed meetings are perfect for new and emerging filmmakers looking to build meaningful connections with key industry players. Whether you’re just starting out, or looking to take your projects to the next level, these informal sessions are your chance to gain insights, advice, and support from professionals representing every part of the filmmaking journey.
Engage one-on-one with top regional and international companies, decision-makers, and creative minds eager to foster cultural exchange and spark new collaborations. We’re hosting four Connections sessions offering one-on-one meetings each day, giving you the opportunity to expand your network and shape your future in the industry. -
Souk Socials Networking: Souk Social hosted by Shanghai International Film Festival16:00 – 17:30 • Souk GardenThe special event, presented by the Shanghai IFF, is about sharing fresh updates on Chinese cinema and the festival, while creating a welcoming space for international guests to connect with the Chinese film community. It’s also a chance to spark dialogue, discover opportunities for collaboration, and build meaningful relationships across cultures — all in an atmosphere of celebration and inspiration.
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Souk Project Market Project Market Showcase Session 1 (Works-in-Progress)06:30 – 10:00 • Culture Square - Cinema 1Access: SoukPro Only
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Souk Screenings Awards Showcase: LATE SHIFT Director: Petra Volpe06:30 – 08:02 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Project Market Project Market: One-on-One Meetings07:00 – 10:00 • Souk Industry RoomAccess: SoukPro Only30-minute meetings available with the selected projects.
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Souk Talks African Creative TV Initiative: Pitch Session ACTV Presented by University of Southern California (USC)07:00 – 09:00 • Souk Sala 1Sixteen of Africa’s top television creators from Ghana, Kenya, Nigeria, and South Africa pitch their latest series to industry professionals at the Red Sea Souk. Part of the African Creative TV Initiative, this session spotlights the innovation and creativity driving Africa’s TV industry.Sponsors
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Souk Talks Panel: Asian Collaboration in Content Production & Distribution Presented by Asian Pavillion08:00 – 09:00 • Souk Forum Room 1The Asian content market is a vibrant tapestry of diverse cultures and rapidly expanding audiences. Yet, its full potential is unlocked not in isolation, but through collaboration. This session, presented by the Asia Content Business Summit (ACBS), gathers key stakeholders from across the region to explore the power of pan-Asian partnerships.We will delve into strategies for co-creating content that resonates with local nuances while achieving cross-border appeal. By bridging cultural understanding and sharing creative resources, we can build a stronger, more interconnected Asian content ecosystem. Join us to discuss how collaboration is the key to shaping the future of storytelling and business in this dynamic marketSpeakersCrystal WuCo-Founder and Vice President of Operations at YoyWow Co., LtdRita M. DarwisAcclaimed broadcast and content creative expertChen ZengCompetition Manager of the Shanghai InternationalQueena ZhengFounder and President of ArtentionGroupKhairul Arifin AjibFilmmakerWang Cheung YueChairman of Salon Films Group of companiesAbdullah Al-MuhaisenDistinguished Saudi BusinessmanDr. Haifa Reda Jamal AlLaylPresident of Effat UniversitySponsors
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Souk Screenings Awards Showcase: PALESTINE 36 Director: Annemarie Jacir08:30 – 10:30 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Talents Open Talk: The Story of a Film – Live! presented by Souk Talents08:30 – 09:30 • Souk Forum Room 2Join our new interactive event where you can learn all about the concept of the independent film journey !
Our panel of experts will represent every step of a hypothetical film journey from development and casting all the way through sales and release.
And where will we get the project idea? From you, our creatively inspired audience.
Come join the fun and learn more about the story of a film.
SpeakersJessica KhouryProducer – Film ClinicEmad EskanderHead of Red Sea FundLara Abul FailatTalent Agent, Nevername Artists AgencyGianluca CHAKRACEO, Front Row Filmed EntertainmentSara GHORRAVice President Sales, Legendary 193Rania AttiehFilmmakerModerator(s)Wendy MitchellJournalist & Film Festival Consultant -
Labs Inspire! Talks Inspire! Unleash Your Brain’s Creativity: A Neuroscientific Exploration of Creativity and Consciousness09:00 – 10:00 • Labs BoxWhat does originality and invention look like in the brain? In this Masterclass, Dr. Heather Berlin will explore the neural basis of creativity, examining how the brain generates innovative ideas and what factors contribute to the creative process. She will delve into the intricate nature of consciousness, shedding light on the interplay between conscious and unconscious processes within the mind. By understanding how unconscious neural processes contribute to both our self-destructive habits, as well as our highest mental functions like creativity, we can ultimately learn to live more fulfilled lives, placing our instincts in service of our goals rather than vice versa. She will also explore what the future holds once brains begin to integrate with neural implants. Get to know your dynamic unconscious mind, a bigger part of who “you” are than you could ever imagine.
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Souk Talks Panel: Crafting Global Stories: Behind the Scenes with Amazon MGM Studios' Production Executives Presented by Amazon & Yellow Camel09:30 – 10:30 • Souk Forum Room 1Journey across the globe with Amazon MGM Studios' physical production executives as they transform the world's most breathtaking locations into unforgettable entertainment. From the mystical royal forests of England to the hidden alleys of Busan, and the sweeping majesty of the Sahara Desert, production visionaries Migde Velazquez, Tom Pistohl, and Tim Bock reveal how they bring stories to life in the most extraordinary settings on Earth.
In this exclusive panel moderated by Yellow Camel Co-Founder Rasha AlEmam, these industry veterans pull back the curtain on the art of global production. Learn how they create authentic, immersive experiences through blockbuster movies, critically acclaimed series, and groundbreaking unscripted content. Get an insider's look at the challenges and triumphs of producing entertainment that transports audiences to every corner of our extraordinary planet.SpeakersMigde VelázquezSenior Production Executive, Global Series, Amazon MGM StudiosTim BockHead of Production Innovation, International Originals Amazon MGM StudiosTom PistohlSenior Production Executive, Global Series, Amazon MGM StudiosModerator(s)Rasha AlEmamCEO and Co-Founder, Yellow Camel Studios | JeddahSponsors -
Souk Talents Workshop: Film Critic Gems presented by Souk Talents10:00 – 11:00 • Souk Sala 2Film Critic Gems is a discussion-based workshop exploring the role and impact of film criticism in today’s cinema landscape.
Bringing together critics, filmmakers, programmers, journalists, and industry professionals, it fosters exchange, challenges perspectives, and deepens the understanding of how films engage with their audiences.SpeakersFionnuala HalliganDirector of International programming RSIFFOla SALWAFilm Critic, Programmer -
Souk Screenings Awards Showcase: IF I HAD LEGS I'D KICK YOU Director: Mary Bronstein10:45 – 12:38 • Culture Square - Cinema 2
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Souk Project Market Project Market Pitching Session 2 (Projects-in-Development & Production)11:00 – 14:00 • Souk Forum Room 1Access: SoukPro Only
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Souk Talks Panel: India’s Creative Economy and WAVES Bazaar: Accelerating Global Collaboration and Innovation in Content Creation presented by Indian Pavilion11:00 – 12:00 • Souk Forum Room 2This session explores how India’s creative economy - across film, music, gaming, AI, and fashion - is evolving through WAVES Bazaar, a global platform driving cross-border collaboration and innovation.SpeakersMs. Shruti SinghJoint Secretary in Ministry of Information and Broadcasting, Government of India.Moderator(s)Ms. Nisha TakkarManager – Film Programming (International Cinema) at the National Film Development Corporation (NFDC)Sponsors
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Labs Inspire! Talks Inspire! Finding Your Voice In A Changing Television World11:00 – 12:00 • Labs BoxTelevision is undergoing a profound transformation, one defined by global audiences, bold creative risks, and a new openness to diverse voices. This panel explores how emerging creators can find their voice and shape meaningful stories in an industry that’s evolving faster than ever.
Karim Zreik, the producer behind genre-defining series; David Davoli, President of International at Anonymous Content; Hayma Washington, Emmy-winning producer and former Chairman of the Television Academy; and Carl Rumbaugh, Emmy, Golden Globe, and Tony-nominated producer, unpack how today’s shifting TV landscape is redefining narrative ambition, career pathways, and audience expectations.
Together, they offer insight into how creators can navigate change, seize new opportunities, and craft stories that stand out in a world. -
Souk Talks Panel: Scale Your Vision & Shrink Your Budget with AI presented by Souk Talks12:30 – 13:30 • Souk Forum Room 2How to scale up your film’s ambition and scale, while cutting the budget and reducing time and costs using AI tools across the whole value chain. How will AI help all filmmakers to create more impressive cinema?SpeakersVikki BardotFilmmaker, Spongeworthy StudioVikram MalhotraFounder & Chief Executive Officer, Abundantia Entertainment.Steve PlimsollChief Strategy Officer, HumainModerator(s)Philip AlberstatSenior Advisor, Alix Partners
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Labs Inspire! Talks Inspire! Designing Movies For Sound by Randy Thom, Mark Mangini and Glenn kiser12:30 – 13:30 • Labs BoxAn extraordinary conversation with three of the most influential voices in cinematic sound. Randy Thom, two-time Academy Award–winning sound designer; Mark Mangini, celebrated sound editor with over 125 film credits and two Oscars; and Glenn Kiser, director of the Dolby Institute, come together to unpack how sound shapes emotion, narrative, and world-building on screen.
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Souk Talks Panel: Coproductions, Co-financing and Collaboration presented by Souk Talks14:00 – 15:00 • Souk Forum Room 2Leading producers, financiers and executives share their lessons learned working across borders, and advice on how to find the right global partners.SpeakersZaid ShakerActing Executive Director at Film AlUlaAlaa AlasadProducer and Co-founder of Tabi360 and Head of Production & Distribution at Creative Media SolutionsNegin SalmasiChief Content Officer at MedanDavid DavoliPresident of International at Anonymous ContentModerator(s)Mohammad JastaniahCycle Management Lead at the Red Sea Fund
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Souk Connections Souk Connections14:30 – 16:00 • Souk Industry RoomStep into the heart of the film and TV industry with Souk Connections! Our daily speed meetings are perfect for new and emerging filmmakers looking to build meaningful connections with key industry players. Whether you’re just starting out, or looking to take your projects to the next level, these informal sessions are your chance to gain insights, advice, and support from professionals representing every part of the filmmaking journey.
Engage one-on-one with top regional and international companies, decision-makers, and creative minds eager to foster cultural exchange and spark new collaborations. We’re hosting four Connections sessions offering one-on-one meetings each day, giving you the opportunity to expand your network and shape your future in the industry. -
Souk Socials Networking: Souk Social hosted by Seera Studios16:00 – 17:00 • Souk Garden
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Souk Project Market Project Market Showcase Session 2 (Works-in-Progress)06:30 – 10:00 • Culture Square - Cinema 1Access: SoukPro Only
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Souk Screenings Awards Showcase: BLACK RABBIT, WHITE RABBIT Director: Shahram Mokri06:30 – 08:49 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Project Market Project Market: One-on-One Meetings07:00 – 10:00 • Souk Industry RoomAccess: SoukPro Only30-minute meetings available with the selected projects.
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Souk Talents Open Talk: From Script to Screen – Secrets behind a Great Story presented by Souk Talents08:30 – 09:30 • Souk Forum Room 2A must-attend session on the creative journey from idea to finished film — exploring how producers collaborate with writers, shape stories, and nurture projects through every stage of development.
SpeakersDavid PopeScript Consultant, Screenwriter & Development Producer -
Souk Screenings Awards Showcase: THE VOICE OF HIND RAJAB Director: Kaouther Ben Hania09:15 – 10:45 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Talks Panel: Fueling the Film Industry: Igniting Success Through Strategic Partnerships Presented by Amazon & Yellow Camel09:30 – 10:30 • Souk Forum Room 1Movies and TV series can be transformed through the power of strategic alliances. In today's fast-paced entertainment landscape, the right partnerships don't just open doors, they revolutionize production possibilities. Experience how these collaborations unlock global markets, blend diverse storytelling perspectives, and create powerful economic synergies. From accelerated production timelines to expanded distribution networks, discover why leading filmmakers are embracing strategic partnerships to amplify their impact. Join industry pioneers Abduljalil Alnasser, General Manager of Sector Development & Investment Attraction at the Film Commission, Rasha AlEmam, Yellow Camel Founder, and Tom Florino, Amazon's Worldwide Economic Development Policy Director, as they reveal proven strategies for identifying and securing game-changing collaborations in key markets.SpeakersAbduljalil AlnasserSector Development And Investment Attraction General ManagerRasha AlEmamCEO and Co-Founder, Yellow Camel StudiosTom FlorinoDirector, Worldwide Economic Development, AmazonModerator(s)Melanie GoodfellowInternational Correspondent FilmSponsors
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Souk Talents Workshop: Film Critic Gems presented by Souk Talents10:00 – 11:00 • Souk Sala 2Film Critic Gems is a discussion-based workshop exploring the role and impact of film criticism in today’s cinema landscape.
Bringing together critics, filmmakers, programmers, journalists, and industry professionals, it fosters exchange, challenges perspectives, and deepens the understanding of how films engage with their audiences.SpeakersYanis KOUSSIMFilmmakerMyriam SassineProducer & Aflamuna Connection Manager -
Souk Talks Panel: Innovative Financing in International TV presented by the U.S. Mission to Saudi Arabia10:30 – 11:30 • Souk Forum Room 2As the economics of premium television shift, executives from U.S. and Arab studios are exploring new approaches to funding ambitious series. From co-productions and private equity to brand partnerships and strategic collaborations, these strategies are enabling bold storytelling across borders. This panel brings together leaders from both markets to discuss these trends and the opportunities for creative collaboration in today’s international TV landscape.SpeakersDavid DavoliPresident of International - Anonymous ContentFadi IsmailDKL StudioNed MitchellHead of Brand Partnerships for International Originals - Amazon MGM StudiosModerator(s)Rachel Gandin MarkDirector of International Programs - University of Southern California School of Cinematic ArtsSponsors
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Souk Project Market Project Market Pitching Session (SeriesLab)11:00 – 13:30 • Souk Forum Room 1Access: SoukPro Only
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Souk Project Market Project Market: One-on-One Meetings11:00 – 13:00 • Souk Industry RoomAccess: SoukPro Only30-minute meetings available with the selected projects.
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Souk Talks Panel: What the Market Wants presented by Souk Talks12:30 – 13:30 • Souk Forum Room 2Buyers and sellers speak honestly about what films are actually succeeding – what genres are hot in which territories? How are deals evolving in a competitive marketplace?SpeakersSonia LatouiDeputy General Manager In Charge Of Contents at MediawanHamza AliPresident of MPI Media Group and Co-Founder of Watermelon PicturesAlaa KarkoutiCEO of MAD Solutions and founder of Arab Cinema CenterModerator(s)Linda MutawiProducer and Co-founder of Fikra
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Labs Inspire! Talks Inspire! Telling Stories with Sound12:45 – 13:45 • Labs BoxStep inside the sonic imagination of Mark Mangini, two-time Academy Award–winning sound editor with more than 125 film credits. In this deep-dive session, Mangini explores how sound becomes narrative—shaping character, emotion, and world-building beyond what the eye can see.
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Souk Talks Panel: Understanding The Saudi Audience presented by Souk Talks14:00 – 15:00 • Souk Forum Room 2With Saudi's cinema sector booming, this session examines the local audience trends for both cinemas and streaming. What demographics are seeking out different kinds of content, and what do the experts think will be the future of Saudi audiences?SpeakersZeinab Abu AlsamhGeneral Manager - MBC Studios KSA, MBC ACADEMY & MBC TALENTGianluca ChakraChief Executive Officer at Front Row Filmed EntertainmentAlaa FadanGeneral Manager - MBC Studios KSA, MBC ACADEMY & MBC TALENTAhmed Noureldin IbrahimKSA & Bahrain Marketing and Commercial DirectorModerator(s)Fouad AlkhateebHead Of Production at Muvi Cinemas
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Souk Connections Souk Connections14:30 – 16:00 • Souk Industry RoomStep into the heart of the film and TV industry with Souk Connections! Our daily speed meetings are perfect for new and emerging filmmakers looking to build meaningful connections with key industry players. Whether you’re just starting out, or looking to take your projects to the next level, these informal sessions are your chance to gain insights, advice, and support from professionals representing every part of the filmmaking journey.
Engage one-on-one with top regional and international companies, decision-makers, and creative minds eager to foster cultural exchange and spark new collaborations. We’re hosting four Connections sessions offering one-on-one meetings each day, giving you the opportunity to expand your network and shape your future in the industry. -
Souk Socials Networking: Souk Social Sponsored by the U.S. Mission to Saudi Arabia16:00 – 17:00 • Souk GardenMingle with filmmakers, producers, and industry leaders from the U.S. and across the globe to celebrate America250 and American excellence in film and TV. Enjoy a taste of the U.S. with a curated selection of American-themed bites and refreshments. Open to all badge holders.
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Souk Project Market Project Market: One-on-One Meetings07:00 – 10:00 • Souk Industry RoomAccess: SoukPro Only30-minute meetings available with the selected projects.
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Souk Screenings Awards Showcase: HIJRA Director: Shahad Ameen07:00 – 08:55 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Talks Panel: Psychology of Music in Filmmaking: The Architecture of Sound Presented by French consulate08:00 – 09:30 • Souk Sala 2This panel brings together French and Saudi experts to explore the profound psychological, structural, and emotional impact of music in filmmaking. Moving beyond its role as mere background sound, the discussion examines music as a fundamental narrative and architectural element. Drawing inspiration from artists who approach musical composition as an “object” and a “space,” the session will dissect how sonic design directly shapes a viewer’s cognition, emotion, and memory. The combined French–Saudi perspectives will offer a unique cross-cultural lens on how sound is crafted to serve cinematic storytelling.SpeakersFanny LamotheHead of Music department at Why Not Productions and CEO of Cercle Rouge ProductionsAmine BouhafaOne of the most prolific composers of his generationMarwa SalemActress, Singer, Media PresenterModerator(s)Mohammad BakreibaDistinguished Saudi cultural entrepreneur and innovatorSponsors
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Souk Talents Open Talk: Short Film World – How to Make Your Short Shine presented by Souk Talents08:30 – 09:30 • Souk Forum Room 2An essential talk for filmmakers aiming to make their short films stand out — exploring premiere strategies, festival positioning, and how to turn a short into a career springboard.
A lively discussion blending insider insights and practical advice on visibility, marketing, and long-term growth.SpeakersJennifer ChenHead of Studios for Channel Zero -
Labs Inspire! Talks Inspire! Helping The Audience Lean In: the Allure of Sonic Ambiguity08:30 – 09:30 • Labs BoxJoin Randy Thom, two-time Academy Award–winning sound designer, for a masterclass on the power of what audiences don’t fully hear. Exploring the art of sonic ambiguity, Thom reveals how suggestion, restraint, and uncertainty can ignite imagination, deepen tension, and invite viewers to participate in the storytelling process.
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Souk Talks Panel: Your Next Story Starts Here presented by Pakistan Pavilion09:30 – 10:30 • Souk Forum Room 1A focused Red Sea panel featuring renowned Pakistani artists highlighting Pakistan’s talent, cinematic landscape, and its rise as a cost-effective, creative hub for global content collaborations.SpeakersAtiqa OdhoActor, ProducerShahzad NawazActor, Writer, Director, ProducerTauseeq HaiderActor, Show HostNoshin AhmedBusinesswoman, Journalist, and ConsultantOmair ShaikhHostSponsors
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Souk Screenings Awards Showcase: THE SECRET AGENT Director: Kleber Mendonça Filho09:30 – 12:10 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Talents Workshop: Film Critic Gems presented by Souk Talents10:00 – 11:00 • Souk Sala 2Film Critic Gems is a discussion-based workshop exploring the role and impact of film criticism in today’s cinema landscape.
Bringing together critics, filmmakers, programmers, journalists, and industry professionals, it fosters exchange, challenges perspectives, and deepens the understanding of how films engage with their audiences.SpeakersPatrice CARREJournalist & DirectorAlexis HOFFMANProducer -
Souk Talks Panel: Boosting Africa–MENA Co-Productions & Film Investments presented by African Pavilion11:00 – 12:00 • Souk Forum Room 1How Africa and MENA can accelerate co-productions, attract shoots – especially in Senegal-strengthen film institutions to build a competitive and sustainable cinematic ecosystem activeness as an international filming destination?SpeakersMr. Bacary SarrSecretary of State for Culture, Creative Industries & Historical Heritage, SenegalMohamed GhazalaVice President, ASIFA – Head of Animation, AUDTimothy OwaseCEO, Kenya Film CommissionMichel Kabeya KalalaSecretary General of APRO7 & Cultural Expert, Ministry of Culture, DRCModerator(s)Aminata Diop JohnsonDirector – African Cultural Agency Founder – African Pavilion at Red Sea SoukSponsors
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Souk Project Market Project Market: One-on-One Meetings11:00 – 13:00 • Souk Industry RoomAccess: SoukPro Only30-minute meetings available with the selected projects.
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Labs Inspire! Talks Inspire! In Conversation: Darren Aranofsky moderated by Heather Berlin11:00 – 12:30 • Culture Square - Cinema 1A rare dialogue between two minds pushing the boundaries of art and understanding. Darren Aronofsky, Oscar-nominated filmmaker known for visionary, psychologically charged works such as Black Swan and The Whale, sits down with Heather Berlin, neuroscientist and expert on creativity and consciousness, to explore the intersection of cinematic storytelling and the human mind.
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Souk Talks Panel: Laughter in Any Language: Making Great Comedy presented by Souk Talks12:30 – 13:30 • Souk Forum Room 1What comedies are working well for 2025 and beyond, and what are the trends in different markets such as the UK and Saudi Arabia? This talk will explore specific advice for comedy writing, directing and producing that can help craft a hit for audiences.SpeakersAsh AtallaCEO of Roughcut TelevisionIbraheem AlkhairallahCo-Founder, Producer & Creative Director at Telfaz11 StudioModerator(s)Wendy MitchellSouk Talks Curator
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Souk Talents Event: Short Film Gems: The Pitch Buzz – Live Showcase presented by Souk Talents13:00 – 13:30 • Souk Forum Room 2An intensive lab for emerging Saudi filmmakers to develop and refine their short film scripts while mastering the art of pitching.
Five selected participants benefit from individual guidance, creative mentorship, and direct exposure to international professionals and key festival networks.SpeakersYasser Alsaadi - Roz BukhariMay Alsafi - Human Malfunctionمي الصافي - خلل بشريBasil Alhumaidi - Lives on the AsphaltOmar Mugeem - The Rain SongHiba Raza - Banat NinjaSponsors -
Souk Connections Souk Connections14:30 – 16:00 • Souk Industry RoomStep into the heart of the film and TV industry with Souk Connections! Our daily speed meetings are perfect for new and emerging filmmakers looking to build meaningful connections with key industry players. Whether you’re just starting out, or looking to take your projects to the next level, these informal sessions are your chance to gain insights, advice, and support from professionals representing every part of the filmmaking journey.
Engage one-on-one with top regional and international companies, decision-makers, and creative minds eager to foster cultural exchange and spark new collaborations. We’re hosting four Connections sessions offering one-on-one meetings each day, giving you the opportunity to expand your network and shape your future in the industry. -
Souk Socials Networking: Souk Social hosted by The African Culture Agency16:00 – 17:00 • Souk Garden
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Souk Screenings Awards Showcase: KOKUHO Director: Lee Sang-Il06:30 – 09:24 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Project Market Project Market: One-on-One Meetings07:00 – 10:00 • Souk Industry RoomAccess: SoukPro Only30-minute meetings available with the selected projects.
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Souk Talks Panel: Meet The Saudi Funders presented by Souk Talks09:00 – 10:00 • Souk Forum Room 2In a session aimed at both local filmmakers and international guests, the major Saudi funders explain what kinds of projects they want to support, and how and when filmmakers can apply for the funding that best fits their projects.SpeakersDuaa M. Al-HawajCredit Director at the Cultural Development Fund (CDF)Karam AlmasriSenior Manager, Mefic Capital / Fund Manager Of Riviera ContentFahad AlsuwayanSenior Consultant at The Saudi Film CommissionEmad EskandarHead of The Red Sea FundFeras AlmusharriaHead Of The Ithra Film Fund At The King Abdulaziz Center For World Culture (Ithra)Moderator(s)Rasha AlEmamFounder and CEO of Yellow Camel KSA
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Souk Talks Panel: Brunello The Gracious Visionary - by Giuseppe Tornatore presented by Milano Talent Factory09:30 – 10:30 • Souk Forum Room 1Preview Event showcasing selected footage from Tornatore’s documentary film on Italian Fashion Entrepreneur Brunello Cucinelli; available in MENA from 2026.SpeakersStefano BethlenFounder MTFEdoardo BussiFounder Twenty-Nine PalmsFrancesca MannoSponsors
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Souk Screenings Awards Showcase: SIRÃT Director: Oliver Laxe10:00 – 11:55 • Culture Square - Cinema 2Access: SoukPro & Guild Members
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Souk Talents Workshop: Film Critic Gems presented by Souk Talents10:00 – 11:00 • Souk Sala 2Film Critic Gems is a discussion-based workshop exploring the role and impact of film criticism in today’s cinema landscape.
Bringing together critics, filmmakers, programmers, journalists, and industry professionals, it fosters exchange, challenges perspectives, and deepens the understanding of how films engage with their audiences.SpeakersAhmed AlayyadJournalist & Film CriticTewfik HAKEMJournalist -
Souk Talks Panel: Cultivating Global Cinematic Talent through Partnership and Exchange presented by Riyadh University of Arts11:00 – 12:00 • Souk Forum Room 2The panel explores a defining moment in Saudi Arabia’s creative evolution, the launch of Riyadh University of Arts (RUA) and its association with the University of Southern California’s (USC) School of Cinematic Arts (SCA). This association marks a major stride in shaping the Kingdom’s film education landscape and signals Saudi Arabia’s growing presence within the global cinematic arena.
Through dialogue with leading educators, industry experts, and cultural strategists, the session will examine how education serves as both an engine of innovation and a bridge for international collaboration, aligning with Vision 2030’s ambition to position Saudi Arabia as a global hub for arts and culture. The discussion will delve into the transformative potential of investing in cultural education, not only as a driver for social and economic growth, but as a catalyst for reimagining global arts learning. It will highlight how USC School of Cinematic Art's legacy of cinematic excellence, combined with RUA’s forward-looking vision, can cultivate industry-ready graduates and unlock new pathways for collaboration, cultural exchange, and storytelling that resonate far beyond the Kingdom’s borders.SpeakersMs. Noha KattanDeputy Minister for National Partnerships and Talent Development at Saudi Arabia’s Ministry of CultureElizabeth M. DaleyServed as Dean of the USC School of Cinematic ArtsFaisal BaltyourCEO of the Red Sea Film FoundationPhilip LewisMore than two decades of academic leadership across three continentsModerator(s)Asaad Al AsaadSponsors -
Souk Talks Panel: Africa's Global Moment presented by Souk Talks12:30 – 13:30 • Souk Forum Room 2This world is waking up to the global potential of African stories. This session will look at new platforms, financing and collaboration opportunities to bring authentic and ambitious African content to global audiences.SpeakersMagdalene ReddyDirector of the Durban FilmMart InstituteCJ ObasiFilmmakerWangi Mba-UzoukwuHead of Content: Middle East & Africa (MEA) – The Akuna GroupAkunna CookFounder and CEO of Next Narrative AfricaModerator(s)Wendy MitchellSouk Talks Curator
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Souk Talks Panel: Ambitious Non-Fiction Storytelling presented by Souk Talks14:00 – 15:00 • Souk Forum Room 2A dive into 2025 trends in unscripted and non-fiction series and films. What are the production and financing priorities and how are audience appetites evolving for true stories in a myriad of styles?SpeakersRony JazzarCEO and Co-founder of IMAGIC GroupSoleil GharbiehGrants Manager at Arab Culture FundImane Mezher GibranManager Nonfiction META at NetflixModerator(s)Zac NtimInternational Film Reporter, Deadline
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Souk Socials Networking: Souk Social hosted by the Ministry of Media15:30 – 16:30 • Souk Garden