Saudia, the national flag carrier of Saudi Arabia, has been named the Official Airline Partner of the Red Sea International Film Festival (RSIFF) for its fourth edition, taking place from 5 to14 December in Jeddah. The fourth edition of the RSIFF is themed ‘The New Home of Film’, inspired by its new permanent location in the heart of Al-Balad, a UNESCO Heritage site in Jeddah.
Khaled Tash, Group Chief Marketing Officer at Saudia Group, emphasized the significance of this collaboration, saying: “This partnership reflects Saudia’s commitment to promoting cultural exchange and supporting the arts. By aligning with RSIFF, Saudia is helping to elevate the festival’s profile on the international stage, attracting filmmakers, artists, and cinema enthusiasts from around the world. This aligns with the airlines’ contribution to Saudi Vision 2030, aiming to bring the world to the Kingdom.”
Shivani Pandya Malhotra, Managing Director at the Red Sea International Film Foundation, said: “We’re pleased to partner with Saudia, the flagship carrier of Saudi Arabia, and grateful for their support in bringing filmmakers and industry professionals from around the world to our New Home of Film, in the iconic Al-Balad district in Jeddah.”
Through this strategic partnership, Saudia aims to enhance the festival’s success by providing seamless travel experiences for visitors and showcasing Saudi Arabia as a premier cultural destination.
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