Lucid to provide electric fleet to support with transportation of VIP guests
Lucid Group, maker of the world’s most advanced electric vehicles, has joined the Red Sea International Film Festival (RSIFF) in a principal partnership. to expand sustainable, premium transportation solutions across the duration of the Festival. The partnership will see Lucid will deploy all-electric vehicles to transport guests, talent, and industry professionals, cutting emissions associated with festival travel and setting a new benchmark for events in the region.
The partnership forms the cornerstone of RSIFF’s expanded sustainability strategy, and complements RSIFF’s broader approach, in alignment with the UN SDGs and the Kingdom’s broader vision to advance a greener, more sustainable creative sector.
Commenting on the partnership, Faisal Sultan, President of Lucid Middle East, said:
“Lucid is proud to partner with the Red Sea International Film Festival to highlight the potential that can reshape the future of zero-emission mobility. This festival is truly a leading cultural platform in the region, and this partnership reflects our shared belief in a future where creativity, technology, and sustainability come together on one path. Together, we will work to spotlight the strength of the growing electric vehicle sector in the Kingdom and the vital role that clean mobility solutions can play in enhancing the experiences of audiences and content creators at major events.”
RSIFF’s sustainability framework also extends to social and economic inclusion. The Festival continues to champion equitable access to opportunity through year-round initiatives including the Red Sea Fund, Red Sea Labs and the Red Sea Souk, which nurture emerging talent from Saudi Arabia, the Arab world, Africa and Asia. Guided by its female leadership, the Festival is also committed to supporting women across the filmmaking ecosystem, strengthening their participation through training, professional development and visibility on the global stage.
Faisal Baltyour, CEO of the Red Sea Film Foundation, said: ““The partnership with Lucid marks a meaningful step in our journey to build one of the world’s most sustainable film festivals. We believe that cultural events of international scale carry a responsibility to lead by example, and we are proud to showcase how innovative clean technologies can transform the way audiences, creators and industry partners experience RSIFF. Our commitment extends beyond this edition of the Festival as we continue to advance a long-term roadmap for environmental and social responsibility.”
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