MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA) region, has signed on as the Principal Sponsor of the 2024 Red Sea International Film Festival to help share the best of the festival with the Arab world and beyond.
The sponsorship will see MBC broadcast both the opening and closing ceremonies of the Festival on MBC1, MBC MASR, and MBC IRAQ as well as Shahid. MBC TALENT, MBC ACADEMY and Shahid will run a series of activations across the nine days of the event.
A special highlight will be a Gala Screening of Sukkar: Sabaabaa W Houboub Al Kharziz, produced by MBC STUDIOS.
Samar Akrouk, General Manager MBC STUDIOS and Group Director Production at MBC GROUP said: “We are deeply honoured to continue our partnership with the Red Sea International Film Festival, a platform that has become integral to celebrating the talent and creativity of the Kingdom of Saudi Arabia and beyond. Being part of this collaborative journey with RSIFF allows us to champion Arab filmmakers as they bring their unique and diverse stories to the world, sparking conversation, debate, and uniting cultures. We truly believe in the transformative power of cinema and are proud to support the new generation of visionary storytellers, producers, and directors who will shape the future of production, both regionally and across the world.”
MBC GROUP is the largest and leading media company in the Middle East and North Africa (MENA) region, dedicated towards enriching lives through information, interaction, and entertainment.
With a commitment to serving audiences worldwide and featuring in key markets, MBC GROUP is home to a plethora of iconic brands, departments, and entities that include TV and radio offerings, a streaming platform, production and talent houses, and more.
Today, MBC GROUP operates over 13 free-to-air TV channels and 3 radio stations. The Group also operates Shahid, the world’s leading Arabic streaming platform that’s home to highly rated original productions from the Arab world, a wide range of exclusive series, movies and other premieres, as well as live TV channels, sports, kids offering, international content, and more.
MBC GROUP is also home to MBC STUDIOS, a global production powerhouse, born to realise the unrivalled, untapped storytelling potential of the Middle East. With a mission to mentor, educate, and nurture the talent of tomorrow, MBC GROUP runs MBC ACADEMY, an educational and training platform with the mission to discover, upskill, and nurture Saudi talent in the media and production space.
Shivani Pandya Malhotra, Managing Director at the Red Sea International Film Foundation said: “We welcome the region’s premier broadcaster, media, and entertainment conglomerate as a partner in the celebration of film. Having MBC GROUP as our principal sponsor for the fourth year not only highlights our continued collaboration across all levels but also opens up major opportunities to showcase the great content they have created. This partnership enables us to spread the news of what we’ll be doing in Jeddah during the festival to the rest of the Arab world and beyond.”
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