The Red Sea International Film Festival announced Chopard as an official sponsor of its second edition, in partnership with Attar United. Already very involved in the world of cinema, Chopard is happy once again to demonstrate its love of the seventh art by supporting this unique event, to be held in Jeddah from December 1st to 10th. The partnership will also be an opportunity to see Chopard ambassadors sparkling with its jewellery creations at the Festival’s red-carpet events.
Driven by the passion of Caroline Scheufele (Chopard Co-President and Artistic Director), Chopard has a longstanding love affair with cinema. Nicknamed the ‘Red Carpet Jeweller, the Maison has been a loyal official partner to the Cannes Film Festival for the past 25 years.
Caroline Scheufele has forged unfailing ties with the numerous directors, artists, stylists, actresses and actors whose creations she follows, and on the silver screen, as evidenced by the Maison’s recent participation in films such as Rocketman (Dexter Fletcher, 2019), Aline (Valérie Lemercier, 2020) or No Time To Die (Cary Joji Fukunaga, 2020), while ensuring that Chopard’s magnificent Haute Joaillerie adds to the sparkle of actresses on the red carpet during the promotion of their films.
The love affair between Chopard and cinema is also at the origin of the Trophée Chopard, awarded each year since 2001 to highlight a young actress and actor emerging on the international scene.
Mohammed al Turki, CEO of the Red Sea International Film Festival, said, “We are delighted to welcome Chopard as one of our official sponsors. Chopard has a long history of supporting global cinema and has played a central role in championing emerging film talent. We are thrilled with this partnership that is centred on creativity.”
Caroline Scheufele commented, “Chopard shares a number of key values with the Red Sea International Film Festival, including a strong focus on daring and creativity. We are delighted to be furthering our commitment to the seventh art through this new partnership and I look forward to representing our Maison at this event.”
The second edition of the Red Sea International Film Festival will take place between 1st and 10th December 2022 in Jeddah, Saudi Arabia.